Lynne Maltman

Senior Marketing & Events Specialist | Advocate for Alcohol-Free Living

Lynne Maltman is a dynamic figure in the world of hospitality and wellbeing, bringing a unique perspective to alcohol-free living. With over 20 years of experience spanning hospitality, the music industry, and alcohol marketing, Lynne’s journey has seen her transition from crafting brand campaigns for global drinks giants to becoming a leading advocate for mindful drinking.

Her career began in hospitality and led her through roles in London, Toronto, and Ireland, managing pubs and working alongside major drinks brands like Jägermeister and Tia Maria. But it was in 2018 that Lynne made a life-changing decision to embrace an alcohol-free lifestyle. This shift inspired her to challenge societal norms around drinking, especially in industries where alcohol often plays a central role.

On Talking Hospitality, Lynne shares her personal journey, highlighting the mental, physical, and financial benefits of reducing alcohol consumption. She passionately discusses how businesses can foster a culture of mindful drinking, offering advice on alcohol-free alternatives, staff education, and innovative menu ideas.

When she’s not inspiring change in the hospitality sector, Lynne collaborates with organisations like Music Support, advocating for mental health and addiction awareness within creative industries. Her story is a testament to the power of choice and the impact it can have on personal and professional wellbeing.