What does it really take to build a bold, standout brand from scratch—and get it on the shelves of Harvey Nichols?
In this episode of Talking Hospitality, Timothy R. Andrews and Joe McDonnell sit down with Bruce and Paramjit Nagra, the fearless founders of Crazy Gin—the world’s first British-Asian gin.
From a kitchen-table idea (inspired mid-wine and dishwashing!) to a drink poured at some of the UK’s top restaurants, this is a story of resilience, family, flavour, and fearless action.
You’ll hear:
-How the smallest step—emailing a distiller—started it all
-The personal loss that pushed them to stop waiting and start doing
-The power of authenticity in standing out in a saturated drinks market
-Why perfectionism and procrastination are the enemies of progress
-How their cultural heritage shaped a drink with genuine meaning
-What venues like Tamarind and Tattu are doing with Crazy Gin!
Whether you're a hospitality pro, aspiring founder or flavour chaser—this episode is packed with practical advice, honest reflection, and a whole lot of inspiration.
👀 Watch if you're ready to stop overthinking and start doing.
🔥 Feeling inspired? Explore more podcasts, blogs and training at www.talkinghospitality.com
📲 Find Crazy Gin: Just Google "Crazy Gin" or visit crazygin.co.uk
podcast episode, building a brand, entrepreneurship tips, starting a business, gin industry, Crazy Gin, small business journey, decision making in business, overcoming perfectionism, hospitality industry insights, business mindset, branding advice, gin cocktails, flavor innovation, cultural storytelling, Asian entrepreneurship, business growth strategies, networking in business, resilience in entrepreneurship, hospitality trends, lessons from failure