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June 7, 2023

Why Targeting The Under 30s Is Key To Solving Hospitality's Recruitment Issues

Mark McCulloch from Hospitality Rising discusses with co-hosts Timothy R Andrews & Sarah Kettel the current recruitment crisis in Hospitality.He shares how Hospitality Rising was formed and how it tackled head on the poor reception Hospitality...

Mark McCulloch from Hospitality Rising discusses with co-hosts Timothy R Andrews & Sarah Kettel the current recruitment crisis in Hospitality.

He shares how Hospitality Rising was formed and how it tackled head on the poor reception Hospitality has an employer.

In todays' episode find out how a ransom letter to a fishy company led Mark into Hospitality and how not being able to get a coffee in the morning led to a significant step to kick starting Hospitality Rising.

Mark also shares why he hasn't been targeting schools and people over 55, but why targeting the under 30s is key to addressing the staffing shortage and poor perception of Hospitality.

He reveals the brands that inspired Hospitality Rising, the power of Tik Tok and his confusion over Bratwursts.

So go on - grab a cuppa and stick the Kettel on.

Co-hosted by Timothy R. Andrews and Sarah Kettel.

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More information on Mark and Hospitallity Rising can be found at:

Mark McCulloch

Hospitality Rising


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Timothy Put The Kettel on is Co-hosted by:


Timothy R. Andrews &
Sarah Kettel

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Editing & Visuals by: Timothy R Andrews

Theme Tune: "Mandarin & Chocolate" by Doriane Woo

Feat voiceover artist, Lara Rathod

Sound Effects by: Epidemic Sound

 

Mark McCulloch Profile Photo

Mark McCulloch

CMO | Non Exec Dir | Podcaster | Speaker

Meet Mark McCulloch, the marketing maestro behind Supersonic Inc., a trailblazer in brand strategy and digital marketing for hospitality. Known for his quick wit and passion for bold ideas, Mark’s background spans stints at Pret, YO! Sushi, and other top brands before he founded Supersonic Marketing. Through podcasts, speaking engagements, and hands-on consulting, he’s become a go-to expert for making brands unmissable. Tune in to hear Mark’s no-nonsense approach to marketing, his take on the industry's latest trends, and how a pinch of personality makes all the difference.

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